This Swift Campout Collection was my favorite I put together. The color combination and mix fabrics felt fresh and unique in the Swift catalog and in the market in general. On top of that, the artwork from Wyatt Hersey was top notch and his aesthetic fit the brand and this collection perfectly.
The goals for this collection:
use unique colors that stand out, feel fresh and are cohesive throughout the full collection
work with the illustrious Wyatt Hersey who we had partnered with in the past to great success
2-3 bags, 3-5 resale items
Initial brainstorm ideas:
bright, summery colors with pop trim and lining colors
incorporate the new Bluebell color recycled sailcloth fabric from Dimension Polyant
be open to mixing shell fabric types
choose a different trim color other than black for webbing and binding tape
collaborate with Coava Coffee Company out of Portland, OR on an exclusive coffee kit
(Photography and styling by Eric Wilkins)
