The first collection I developed for Swift Industries. In my time with Swift Industries, I had the opportunity to design three Swift Campout collections. The Swift Campout is a yearly call for groups and individuals all around the globe to pack up their bikes and head out for a camping trip in celebration of the summer solstice. This event is decidedly the most fundamental on the Swift Calendar and is always paired with a unique, limited collection of select bags and resale items.
The goals for this collection:
use unique colors that stand out, feel fresh and are cohesive throughout the full collection
choose an artist whose aesthetic matches the vibe of the collection and who is stoked about working with Swift
2-3 bags, 3-5 resale items
Initial brainstorm ideas:
bright, summery colors with pop trim and lining colors
choose bags that can be combined to create a solid bike camping setup
collaborate with our close friends at Blue Lug in Tokyo for 1-2 resale items
(Photography and styling by Eric Wilkins)
