The 2023 fall special collection release was a special one. This collection was in celebration of the 15th anniversary of Swift Industries, celebrating the growth of a brand from bags sewn one by one in the founders’ basement to a brand heralded as a mainstay in the adventure cycling community. The collection was to be playful and bright and feature classic outdoor fabrics like those used in the early Swift bags with color blocking reminiscent of the unique, custom bag offerings Swift was known for.

The goals for this collection:

• choose fabrics and colors with a that harken back to early Swift days

• make a cohesive, exciting collection

• only 2-3 bags as part of the collection, no resale items

• choose bags that are best sellers and are quintessential Swift bags

Initial brainstorm ideas:

• select two bag models with multiple color options for each model

• Pink!

• no custom branding, feature the classic, Swift pink label

  (Photography and styling by Eric Wilkins)